My opinion, mainly, on the act of ‘checking in’ is that it is solely to make the person making the announcement feel like they have a life. And yet, announcing it on the online sphere in this way surely has the opposite effect? Surely if you’re sat at ‘The Waterloo Arms (www.nooneisgoingtoclickthis.com) on your iphone, as you always are, you’re not actually conscious of the experience. As long as you appear to have had the experience on facebook and twitter, then it is okay, your existence has been noted by all of those people you don’t know and who definitely don’t care. You might as well not bother going. Just sit at home, finding places you think sound like the types of places you would go if you were to have a real life and check in there. No-one is going to check, or ask how it was.
Don’t get me wrong, I do go on my phone when in the pub, but that’s only ever because I’m having a shit time – hear that guys? If I’m on my phone, remember it’s entirely your fault. You are not entertaining me enough. Sort it out. And if I’m having a shit time and am on my phone in a shit pit called The Waterloo Arms, I’m not going to tell anyone about it. In fact, I will hide all evidence, and never go there again.
Well, maybe for a quick one with @SimonT, @MarthaJ and @JohnnyBigFace (www.goonyouknowyouwantto.com)
Word of Mouth 